How to Create a Planner to Sell on Amazon and Etsy ?

Staying organized and managing time effectively has become more important than ever. Planners and journals have emerged as popular tools to help individuals achieve their goals, making them a sought-after product in the online marketplace.

This article will provide you with a comprehensive guide on how to create a planner to sell on two of the largest e-commerce platforms – Amazon and Etsy.

We will explore the benefits, the process, and various design tools available for crafting your unique product. Here are some helpful tips to get you started!

Why Sell a Planner on Amazon and Etsy?

The benefits of selling planners are numerous, as they cater to a wide audience seeking organization and time management solutions. Some include:

Catering to a wide audience seeking organization and time management solutions
The opportunity to showcase creativity and cater to specific niches
Profitable venture due to increasing demand for planning tools
Increased visibility and reach for your products
Streamlined order processing and fulfillment options
Leverage Amazon’s global reach and well-established reputation
Benefit from Etsy’s focus on handmade and creative products

Amazon and Etsy are excellent platforms for selling planners due to their vast customer base and easy-to-use interfaces.

While Amazon offers a global reach and a well-established reputation, Etsy is known for its focus on handmade and creative products, making it an ideal marketplace for selling custom planners.

By leveraging these platforms, sellers can tap into a diverse range of customers, and benefit from increased visibility, ultimately leading to a successful planning business.

How to Create a Planner to Sell?

If you’re looking to learn how to make a planner to sell, the process may seem daunting at first. Luckily for you, we’ve gathered all you need to know in this brief guide below:

Decide on a Niche

When choosing a niche for your planner, it’s essential to strike a balance between market demand and your personal interests.

Start by researching popular trends and niches in the planner market to identify potential opportunities. Analyze best-selling planners on Amazon and Etsy, as well as social media platforms like Pinterest and Instagram, to gather insights into what customers are looking for.

Take note of recurring themes, styles, and features that resonate with buyers. Next, consider your own passions, skills, and expertise.

Aligning your planner with a subject you’re genuinely interested in will make the creation process more enjoyable and result in a higher-quality product.

Finally, validate your chosen niche by assessing its long-term potential and ensuring it has a sizable target audience. This will ultimately increase the likelihood of success in your planner business.

Decide on a Type of Planner

There are various types of planners available in the market, each catering to different needs and preferences.

Some include daily, weekly, monthly, and yearly planners, as well as goal-oriented, fitness, meal, budget, and academic planners.

When choosing the right kind for your business, consider the target audience’s specific requirements and how they will use them.

Analyze market trends and best-selling items to identify what resonates with customers. Additionally, take into account the level of detail, customization, and functionality that your planner will offer.

By carefully evaluating these factors, you can create a product that not only meets the demands of your niche market but also stands out from the competition.

Choose the Style

Choosing the style of your planner is a crucial step in creating a product that appeals to your target audience and stands out in the market.

To achieve this, consider factors such as aesthetics, design elements, color schemes, and typography that resonate with your potential buyers.

Conduct research on popular trends and preferences within your niche, and gather inspiration from successful designs. Additionally, take into account its functionality, to ensure it caters to the specific needs and habits of your future clients.

Plan it Out

Start by determining the primary purpose of the planner, whether it be for daily organization, goal-setting, fitness tracking, or academic purposes. This will help you decide on the most appropriate sections and features to include.

Next, consider offering multiple layout options, such as daily, weekly, or monthly spreads, to cater to various planning styles.

Additionally, ensure that the design is visually appealing and user-friendly, with a clear and easy-to-read font, ample writing space, and well-organized sections.

Incorporate elements like checkboxes, habit trackers, and inspirational quotes to enhance functionality and motivate users.

Lastly, gather feedback from potential customers or test users to refine your layout and content, ensuring it effectively meets the needs of your target market.

Offer Multiple Layouts and Versions

By providing various layouts, themes, and features, you can accommodate the diverse needs of users, no matter what type of planning they require.

This approach not only enhances the user experience but also positions your planner as a versatile and adaptable solution for managing various aspects of life, setting it apart from others in the market.

How to Create a Planner to Sell on Amazon?

When looking to create your own planner to sell on the Amazon marketplace, it is essential to consider the following factors:

Start by conducting thorough research on existing products and identifying gaps in the market or unique features that could appeal to potential customers.
Ensure that your planner has a visually appealing design, high-quality materials, and a user-friendly layout that caters to various planning styles.
Optimize your product listing with relevant keywords, engaging images, and a detailed description that highlights the planner’s benefits and unique selling points.
Finally, consider selling digital planners on Amazon as well, as this can expand your reach and cater to an audience that prefers digital organization tools.

This way, you can create a successful planner that appeals to the diverse needs of Amazon customers and sets your product apart in the competitive marketplace.

How to Create a Planner to Sell on Amazon and Etsy

How to Create a Planner to Sell on Etsy?

When creating a planner to sell on the Etsy marketplace, it is essential to consider the following factors:

Start by identifying your target audience and their specific needs. This could include planners for teachers, students, parents, entrepreneurs, or those with unique hobbies or interests.
The final result when designing a planner should be visually appealing and stand out from other planners available on Etsy. Consider incorporating hand-drawn illustrations, watercolor elements, or trendy patterns to make your planner more attractive.
Ensure that your planner has a user-friendly layout that caters to various planning styles. Including customizable sections, stickers, or inserts can also add value and appeal to your product.
Invest in high-quality materials and printing services to ensure your planner is durable and professional-looking. This may include using thick paper, sturdy covers, and high-quality binding methods.
Create an engaging and informative product listing for your planner. Use high-quality images that showcase the design and features, and write a detailed description highlighting its benefits and unique selling points.
In addition to physical planners, consider selling digital planners on Etsy.
Create a cohesive brand identity for your planner business, including a memorable shop name, logo, and consistent visual elements across your Etsy shop and marketing materials.
Research similar planners on Etsy to determine a competitive price for your product.
Utilize social media platforms, blogging, and email marketing to promote your planner and drive traffic to your Etsy shop. Collaborate with influencers or offer giveaways to increase your planner’s visibility and attract potential customers.

How to Create a Planner to Sell on Etsy — How to Create a Planner to Sell on Amazon and Etsy

How to Make a Planner from Scratch?

The next step in how to make and sell planners is a well-crafted design. Here are all the tools you need to get started:

Using Canva: Search for “planner” in the templates section to find various pre-made designs that can be customized to your liking. Choose one that suits your desired style and layout, and begin personalizing it by changing the colors, fonts, and graphics.
Using Planify: Browse through the available planner templates to find one that suits your desired style and layout. Use the editing tools to customize the design, then save and export.
Using PowerPoint: You can set the slide dimensions to match the size of your planner pages. Then, insert images, text, and shapes to customize your design.
You can also use pre-made calendar templates, by going to the “Insert” tab, clicking on “Table,” and choosing “Calendar.” Customize its appearance by changing its colors, fonts, and borders.
Using Affinity Pro: Start by setting up your document with the desired dimensions for your planner pages. Utilize the text, shapes, images, and custom layouts to craft a unique and functional planner design that meets your vision and target audience’s needs.
Using Keynote: First, open the application and set up a new document with the desired dimensions for your planner pages.
Then, use the built-in design tools, such as text boxes, shapes, images, and custom layouts, to craft an organized and visually appealing planner.
Save and export your finished design as a PDF or other desired file format for printing or digital distribution.

How to Sell Your Planner on Amazon and Etsy?

Now that you’ve learned how to start a planner business, it’s time to set up your seller accounts:

Setting Up Your Seller Account

Setting Up Your Seller Account on Amazon:

1. Visit the Amazon Seller Central website (sellercentral.amazon.com) and click “Sign up.”
2. Create a new Amazon account or sign in with your existing Amazon credentials.
3. Choose your account type: Individual or Professional, based on your selling plans and needs.
4. Provide your business information, including your legal business name, address, and tax identification number.
5. Complete the billing and deposit information by entering your credit card details and bank account information for receiving payments.
6. Verify your identity by uploading a valid government-issued ID and completing the two-step verification process.
7. Once your account is approved, you can start listing products and selling on Amazon.

Setting Up Your Seller Account on Etsy:

1. Go to the Etsy website and click “Sell on Etsy” at the top right corner.
2. Click “Open your Etsy shop” and sign in or create a new Etsy account.
3. Choose your shop language, country, and currency preferences.
4. Add your shop name, which should be unique and represent your brand.
5. Stock your shop by adding at least one product listing, including photos, descriptions, and pricing.
6. Choose your payment methods, such as PayPal, Etsy Payments, or other available options.
7. Set up your billing information by providing a valid credit card for seller fees and charges.
8. Review and finalize your shop settings, then click “Open Your Shop” to launch your Etsy store and start selling.

Listing Your Product

Creating a compelling product listing for your planner is crucial to attracting potential buyers.
To achieve this, make sure to use high-quality images that showcase the design and functionality of your planner, along with detailed and engaging descriptions that highlight its unique features and benefits.

Pricing Strategy

First, research your competitors’ prices and identify the price range for similar products in the market.
Then, consider your production costs, target profit margin, and the perceived value of your planner to determine a competitive and profitable price that appeals to your target audience.

Promotion and Marketing on Amazon and Etsy

To effectively promote and market your planners on Amazon and Etsy, utilize their advertising tools like Sponsored Products and Promoted Listings to increase visibility and reach potential buyers.
Additionally, engage with customers through social media platforms, share positive reviews, and implement SEO strategies to create buzz and drive traffic to your listings.

How to Make a Physical Planner to Sell?

Step 1: Concept and Design

Determine your target audience and their needs.
Create a unique and functional planner design, including layout, size, and cover style.

Step 2: Select Materials and Equipment

Choose high-quality paper, cover materials, and binding options.
Acquire necessary equipment such as a printer, cutter, and binding machine or collaborate with a printing partner.

Step 3: Prototype and Refine

Create a prototype of your planner and test its usability.
Make any necessary adjustments to improve the design and functionality.

Step 4: Production

Print and assemble your planners, ensuring consistent quality and adherence to your design specifications.

Step 5: Quality Control and Packaging

Inspect each planner for defects and ensure it meets your quality standards.
Package your planners in attractive and protective packaging to create a positive unboxing experience.

Step 6: Logistics

Set up storage solutions for your inventory, whether at home or through a fulfillment service.
Establish shipping methods and handling procedures, including processing orders and managing returns.

Step 7: Marketing and Sales

Create compelling product listings on platforms like Amazon and Etsy.
Implement marketing strategies to promote your planners and attract potential buyers.

Step 8: Customer Support and Growth

Provide excellent customer service to build a loyal customer base.
Continuously refine and expand your product offerings based on customer feedback and market trends.

How to Start a Planner Business?

Create a business plan:

Outline your goals, strategies, budget, and timeline for launching and growing your planner business.

Secure funding:

Obtain necessary funds through personal savings, loans, or investors to cover startup costs and ongoing expenses.

Set up production and logistics:

Establish a system for producing, storing, and shipping your planners efficiently.

Launch marketing and sales efforts:

Create compelling product listings on platforms like Amazon and Etsy, and implement marketing strategies to attract customers.

Provide excellent customer support:

Build a loyal customer base by offering responsive and helpful support.

Monitor and adapt your business:

Continuously refine your products and strategies based on customer feedback and market trends to ensure long-term success.

Case Study: Successful Planner Sellers on Amazon and Etsy

1. Erin Condren Design (Amazon and Etsy)

Erin Condren Design is a popular planner brand that has achieved success on both Amazon and Etsy. The company offers a wide range of customizable planners, including the best-selling LifePlanner™, which allows customers to choose their cover design, layout, and other features.

Strategies and Success Factors:

Personalization
High-quality materials
Strong online presence
Collaboration with influencers

2. Passion Planner (Amazon)

Passion Planner is another successful planner brand that has made a significant impact on Amazon. Their flagship product, the Passion Planner, is designed to help users set goals, create action plans, and track progress.

Strategies and Success Factors:

Goal-oriented design
Community engagement
Giving back to someone in need for every planner purchased
Consistent branding

3. Scribble Prints Co (Etsy)

Scribble Prints Co is a successful planner seller on Etsy, offering a variety of planner stickers and accessories to enhance and personalize planners. Their products cater to users of popular planner brands like Erin Condren and Happy Planner.

Strategies and Success Factors:

Niche focus
Creative designs
Customer engagement
High-quality products

In conclusion, these successful planner sellers on Amazon and Etsy have utilized various strategies such as personalization, high-quality materials, strong online presence, community engagement, and a niche focus to set themselves apart from competitors and achieve success in the planner market.